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Hyper-Personalization for Small Businesses In today’s fast-paced digital landscape, personalization has become more than just a marketing tactic—it’s a critical strategy. For small businesses, where every customer counts, hyper-personalization can significantly improve customer engagement, build loyalty, and drive growth. But how do small businesses harness this trend without the vast resources of larger enterprises? Let's dive into what hyper-personalization is, why it matters for small businesses, and how to implement it effectively, even with limited resources. What is Hyper-Personalization? At its core, hyper-personalization takes traditional personalization to the next level by using real-time data, artificial intelligence (AI), and machine learning (ML) to create highly individualized customer experiences. Unlike basic segmentation (e.g., sending emails to a specific demographic), hyper-personalization tailors content, recommendations, and interactions to a customer’s specifi

  If you run a marketing agency or in-house marketing team, you know that there's no shortage of advice out there about how to do your job better. The problem is that most of this advice is either so basic that it's not worth repeating (e.g., "do SEO"), or so advanced and specialized that it's hard for the average marketer to put into practice without help from an expert like me. My goal with Dave’s Digital Marketing Blog is to give marketers actionable, easy-to-follow insights and advice on how they can improve their digital marketing efforts right now – regardless of whether they have a big budget or are working with limited resources. I also want them to learn something new every day! Marketing is hard, and it's getting harder.   The internet has made marketing more accessible than ever before, but the barrier to entry for small businesses is higher than ever. You need a tight strategy that will get you noticed in an increasingly crowded m

Listen to ""Marketing As A Connective Tissue: Tying The Organization Together" with Dave Savoy". I've recently connected with WhiteboardGeeks on their latest Digital Marketing Podcast. Great conversation on the role of Marketing within an organization and the importance of brand building and growing value with your audience. Whiteboardgeeks(00:08): Welcome to the Digital Marketing Master Podcast, where we dig deep into the stories from the trenches of real life at digital marketing. I'm Sarah Morse from Whiteboard Geeks, and I'm here today with Dave Savoy. He is the Head of Marketing at Internet Brands. So, hi Dave. Thanks so much for joining us. How are Dave Savoy (00:26): You? Hi, Sarah. I'm doing well, thanks. Thanks for having me. Whiteboardgeeks(00:28): Absolutely. We're, we're excited to hear you know, what you have to say today. So if you want to, uh, just take a few moments, I'm gonna pass the floor over to you and, and, you

  In 2022, AI will be a big player in small business marketing. AI and Machine Learning (ML) technologies will play an important role in customer engagement for small businesses. AI can help you better understand your customers by analyzing their behavior and providing insights on what they might want to buy next. The personalized content that AI produces is also much more engaging than traditional marketing messages, giving it the potential to improve conversion rates significantly. User experience (UX) will also be critical in 2022. Your target audience is more likely to buy from you if they have a positive experience when interacting with your brand. This means that every aspect of your marketing must be designed for a great user experience, from the website design to the content and even the way you interact with customers on social media. Using AI to provide a more personalized user experience will be key in helping your small business stand out from the rest. Using AI and ML tech

I recently had a chance to connect with Jeremy Shere, CEO of Tribal Knowledge Podcasting on building an audience and identifying and aligning content marketing to drive positive ROI.   Check out the preview below and listen to the full stream here: Audience Segmentation and Content ROI  

Marketing has become synonymous with Customer Journey Management – especially when connecting with B2B Business Decision Makers (BDMs). In B2B Media and Marketing, one of the core challenges we face is that there is no single purchase decision maker. In B2B purchase decisions, vendor selection is by the committee and often spans multiple functional areas. So it is vital that we fundamentally understand the individual roles involved, their needs and where they choose to consume and engage with content. Bringing all this together means aligning messaging and channel to specific roles in the process -understanding which departments and which roles come into the process and at what point is key to ad management and optimizing media performance. We typically see three types of B2B purchase committee members from multiple departments—Finance, IT, Operations, and Marketing 1. The Researchers. Buying committee members who take part in initial research and identifying solution criteria

B2B sales processes are well known for having long lead times, multiple and revolving stakeholders in the decision making process and fluxuations in (read: vanishing) budgets.  This has given rise to a plethora of Customer Relationship Management (CRM) tools like HubSpot, Salesforce, etc, with the main goal of maintaining timely, relevant contact with sales prospects.  Almost as if B2B marketing is an endurance race where the last business standing wins the contract. Meanwhile, over in B2C, there is much more focus on the "now" - as in "buy now", "shop now", and so on.  Immediate response, immediate results.  And that has given rise to a focus on the interplay between Owned, Earned and Paid media.  Specifically: Organic content and SEO to distribute relevant, timely and shareable news and information Social networks for peer reviews and real-time feedback Digital media for message optimization and cost-efficient scale While it's certainly va