GTM transformation
Align market strategy, sales motion, campaign planning, lifecycle execution, and executive reporting around a clear revenue model.
Revenue Marketing · GTM Transformation · AI-Enabled Operations
Marketing systems that turn complexity into growth.
I help B2B and tech-enabled services companies connect strategy, demand generation, lifecycle marketing, data, and operations into one revenue-focused operating model.
$10M+
marketing budget leadership
2.5:1 → 3.5:1
CAC efficiency improvement
$2.5M → $25M
ARR growth pattern
18 → 36 mo.
retention expansion
Positioning
For organizations where growth ambition has outpaced the operating system.
My work sits at the intersection of revenue strategy, marketing execution, customer lifecycle, and operational discipline. I bring structure to fragmented funnels, disconnected systems, unclear handoffs, and reporting gaps so teams can make better decisions and move faster.
The goal is simple: make marketing more accountable, more scalable, and more useful to the business.
Where I create leverage
Strategy is only useful when the system can execute it.
Demand and lifecycle engines
Build acquisition, nurture, conversion, expansion, and retention programs that move prospects and customers through measurable stages.
Data, automation, and AI
Turn messy workflows into governed systems using CRM, marketing automation, identity resolution, attribution, dashboards, and practical AI use cases.
Operating philosophy
Build the machine before asking it to scale.
Structure before scale
Clarify ownership, funnel stages, data sources, and decision rights before increasing volume.
Revenue over motion
Prioritize work that changes pipeline, conversion, retention, CAC, or customer value.
Systems beat heroics
Reduce one-off effort through repeatable processes, automation, and clean handoffs.
AI needs governance
Use AI where it improves targeting, execution, insight, or speed without creating unmanaged risk.
Results pattern
Proven in complex, high-stakes environments.
I have led through category complexity, multi-business operating models, stakeholder-heavy organizations, and growth mandates where marketing needed to become more than a campaign function.
01
Scaled revenue engines across B2B, vertical SaaS, legaltech, professional services, and tech-enabled services.
02
Improved CAC discipline through full-funnel visibility, campaign governance, and better sales/marketing handoffs.
03
Modernized lifecycle programs with trigger-based communications, personalization, retention strategy, and operational reporting.
04
Built executive-ready reporting rhythms that connect marketing activity to pipeline, revenue, and strategic priorities.
Best-fit environments
Growth-stage, sponsor-backed, or matrixed companies with real potential and real complexity.
Strong fit for CMO, Head of Marketing, SVP Marketing, or Chief Growth mandates where the business needs a clearer GTM model, better revenue accountability, stronger lifecycle discipline, and a modern marketing operating system.
Contact
Let’s talk about the growth system behind the goal.
For executive marketing, GTM transformation, advisory, or operator conversations.