One-to-One Social Media Engagement

Good discussion facilitated by the Incite Group among:
Amy Weisenbach @ Wilson Sports;
Jennifer Lashua @ Intel;
and myself @ Farmers

Using social media to cut through the wall of noise, and meaningful engage customers is
1) No longer preferable, but critical for business success, and
2) …Easier said than done.

We discuss getting closer to your customer, moving from brand engagement to brand affinity and how social can drive authentic, human interaction to strengthen your brand.

Key topics include:

Building a meaningful dialogue.  Customer-centric businesses allow customers to have a meaningful role in building their engagement strategy. The role of Social Media and personalized connection in this process is critical.

Keeping the conversation going. Using social to hook your audience is just the beginning. It is equally important to sustain customer engagement and loyalty - long after the initial connection.